Mike Svatek is currently vice president of marketing for Baynote and has been taking Internet technologies to market for more than a decade. Prior to Baynote, he was at Interwoven where he set the product direction and marketing strategy for initiatives related to search, portal, and web content management, and drove business development activities with partners in support Interwoven's global customer base. Mike holds an MBA from the Haas School of Business, UC Berkeley, and a BBA from the McCombs School of Business at the University of Texas, Austin.
George Orwell didn't specifically mention enterprise search in his visionary
book 1984, but he made a statement that still resonates today. When it comes
to relevant search query results, "it's not about the statistics." Sanity
comes from the human element.
Until recently, this concept was mostly ignored by enterprise search
solutions. Instead, search was based on text-matching algorithms and models
that methodically sifted through link structures or categorization schemes.
After analysis and compilation, a surge of search results (all quantifiably
correct) were released. While a statistician might be impressed by the
outcome, the user who initiated the search simply drowned in a sea of
homogenous data.
The question became, "Is it possible to produce a set of meaningful search
results that will help people, rather than inundate them?"
In response, enterprise search... (more)
Mike Svatek is currently vice president of marketing for Baynote and has been taking Internet technologies to market for more than a decade. Prior to Baynote, he was at Interwoven where he set the product direction and marketing strategy for initiatives related to search, portal, and web content management, and drove business development activities with partners in support Interwoven's global customer base. Mike holds an MBA from the Haas School of Business, UC Berkeley, and a BBA from the McCombs School of Business at the University of Texas, Austin. 
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